As AI reshapes the sports industry, the benefits are many and varied enhancing the game without replacing it’s heart and soul.
The future of sports will be deeply intertwined with AI, as it transforms how athletes train, teams plan, and fans engage. From creating immersive fan experiences through to revolutionising scouting, tactics, and even stadium design, AI is reshaping every facet of the sports world. However, despite AI’s growing influence, the human element—whether in the unpredictability of play or the emotional connection between athletes and fans—remains central. AI will serve as a powerful tool to enhance, not replace, the spirit and essence of sport and those moments that mean so much to everyone of us.
Whitepaper Form – The Future of Sport: Embracing AI Without Losing the Human Touch