Fans don’t want to just watch.

They want to experience, participate and be part of the story. We craft audience moments for our partners.

Where it all began.

Our story

The vision of two leaders in global sports broadcast and fan engagement, who anticipated the rise in audience demand for greater experiences and participation in their viewing.


Further empowered with co-founders of leading technology and next generation gaming.


Sport Buff has powered live, on-demand, and archive sports video experiences to millions of users around the globe and empowered partners to create unique moments, retain viewers and monetize like never before.

Meet the founders

Benn Achilleas

CEO & Founder

Benn is a leader in fan engagement and gamification, delivering solutions for some of the biggest sports rights holders and entertainment properties in the world, including live fan chat and social gaming multilateral solutions used by over 50 sports partners, including most of Europe's elite UEFA Champions League clubs. He has 30+ awards and shortlists, including Best Gaming & Entertainment, Best Community Engagement and Cloud Gaming Innovation Award.

Jonty Whitehead

President & Founder

Jonty has worked for some of the biggest broadcasters around the world, including Sky, beIN and Fox Sports, producing iconic shows such as Super Sunday and Monday Night Football. He has overseen coverage of the biggest global events including the UEFA Champions League, the Olympics and multiple FIFA World Cups. He picked up an Emmy for Fox Sports’ Trans-Media coverage in Russia 2018 and prior to taking up his full time position at Sport Buff was Head of Sport for beIN media Group in Doha overseeing 19 sports channels.

Brendan Stock

VP & Co-founder

Brendan is the MVP VP, especially when it comes to esports and US sports. Brendan works in the intersection of entertainment, technology, and innovation, driving revenue and building partnerships with companies such as EA, ESL, Intel & more.

Lefteris Haritou

CTO & Co-founder

Lefteris has delivered fan gamification across massive football events and clubs in addition to engagement solutions across music (Chromatik) and shopping (Snapette). At Ultimate Fan Live Lefteris delivered the iOS solution with over 1M users.

Fast growing, award winning, best in class company.

Demand for Sport Buff has seen massive growth in our partnerships and services, and we continuously invest in the team, product and business.

This shows through our award-winning, best in class solution that is refined with constant partner and user feedback.

Sport Buff has already changed the way millions of fans engage with sport and now we’re going further with original content and fan directed shows. We’re constantly pushing the boundaries of what it means to watch a show, and we’re just getting started.

Key Advisors and Awards

Sam Li

Key Advisor

Sam Li is an experienced investor and advisor in the sports tech industry with over ten years of experience in the traditional sports industry, having served as Vice President at the NBA and Head of International Business Strategy for Sina Sports. Sam’s investment portfolio includes over thirty startups, he also serves as mentor/advisor for a few of the most selective accelerators including Stadia Ventures, and Techstars,

Sports Technology Awards

Finalist (May 6th event)

Sport Buff smashing it in Sports Technology Awards

Best Digital Technology
Best Fan Engagement
Best Use of Esports

Fantastic recognition of our team, advisors, and amazing partners. Too many to mention but I wanted to tag a few folk (of new and old) who have been particularly immense and supportive

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