Riyadh, Saudi Arabia – September 2024 – BUFF Technologies, a global leader in media technology and video advertising, has announced the launch of its new division, BUFF MENA, which will serve broadcasters, sports rights holders, entertainment companies, and media agencies across the Middle East and North Africa (MENA). BUFF MENA is set to redefine how video advertising connects with audiences by offering a disruptive new media technology that maximizes engagement and return on investment for advertisers in the region.
The decision to establish BUFF MENA reflects the enormous opportunity within the MENA market, including Saudi Arabia, where the government’s Vision 2030 plan has led to unprecedented investment in sports, entertainment, and media infrastructure. The Kingdom has committed billions to hosting major international events, including the FIFA World Cup in 2032, further boosting demand for cutting-edge digital advertising solutions. Recent reports estimate Saudi Arabia’s sports investment market to be worth over $64 billion, with expectations for continued exponential growth in the coming years.
Leo Philips to Lead BUFF MENA
BUFF MENA will be headed by Leo Phillips, a seasoned executive with a track record of leadership at top global companies such as Sky, Accenture, and Nokia. Based in Riyadh, Phillips brings over two decades of experience in digital transformation, broadcast innovation, and strategic partnerships across the media industry. Commenting on his new role, Phillips stated:
“The launch of BUFF MENA is perfectly timed as we see significant momentum building in the region’s sports and entertainment sectors. Saudi Arabia, in particular, is becoming a global hub for major sporting events, and we’re excited to partner with broadcasters and rights holders to help them unlock the full potential of video advertising. BUFF’s technology is set to deliver unparalleled audience engagement and monetization in this dynamic market.”
BUFF President Jonty Whitehead on the MENA Expansion
BUFF Technologies President, Jonty Whitehead, also emphasized the importance of the MENA region to the company’s growth strategy. Having previously lived and worked in the region for several years, including as Head of Sport for beIN Media, Whitehead has an in-depth understanding of the market’s unique needs. He commented:
“BUFF MENA is a direct response to the growing demand from our clients in the region, who are looking for innovative solutions to tap into a billion-dollar market. With a rapidly evolving sports and entertainment landscape, the MENA region offers unparalleled opportunities for video advertising, and BUFF is perfectly positioned to help our partners capitalize on this.”
Contact Information
For further information, please contact:
BUFF – BUFF MENA
Email: leo@sportbuff.com
Website: www.sportbuff.com