Engaging a next-generation audience is one of the biggest challenges facing Broadcasters, Rights Holders, and Federations in the years ahead.
I worked in traditional broadcasting for the best part of 30 years before co-founding and joining Sport Buff as President. Since joining the team on a full-time basis, Sport Buff have established themselves as market leaders when it comes to next-level fan engagement. We are true engagement specialists – with a unique knowledge base spanning decades of experience in linear and digital media.
I was inspired by a fascinating recent discussion for The National Sports Forum with Industry leaders Peter Hutton (Global Director, Sport Partnerships at Facebook) Steve Smith (ED of content at Sky Sports) and Zara Buck (Lead content producer at Sport Buff) to make a short video outlining exactly why the audience is so crucial and how to grab their attention effectively.
If you’re interested in what we do and who we work with here at Sport Buff, check out our ‘Partners‘ page for more information!