Real-time fan engagement specialist Sport Buff has appointed former head of sport for beIN Media, Jonty Whitehead as president of the company.

Whitehead, who previously also held production roles at Fox Sports and Sky Sports, will lead Sport Buff’s adoption across traditional sports broadcasters.

The business creates interactive video overlays that deliver real-time challenges powered by sports data, letting fans wager with and against friends while watching live games. In the coming weeks, Sport Buff is set to launch a series of new game integrations, including pool betting and real-time purchases with its clients, including Fox Sports and Dreamhack/ ESL across North America, Asia and Europe.

Benn Achilleas, CEO at Sport Buff said:

“Jonty brings decades of absolute top-tier sports production and trusted production relationships. This combined with our award-winning technology and team is a perfect fit for partners looking to succeed in such a transformative period in sports broadcasting. Together, we deliver the ultimate solution that directly engages sports fans, delivering greater retention, revenue, and data for our customers.”

Whitehead added:

“Sport Buff is expanding rapidly because of the innovative solutions it has developed that allow broadcasters, federations, sponsors, and esport platforms to engage with and benefit from the exponential growth in digital viewing with younger audiences.”