London – November 21 2023 – Sport BUFF, the leading fan and audience engagement platform, today announced it has joined the AWS Partner Network (APN), the global community of businesses using Amazon Web Services (AWS) to build solutions and services for customers. In addition it has successfully completed the Amazon Web Services (AWS) Foundational Technical Review, validating that the company now delivers the AWS Well-Architected Best Practice for its disruptive services.

Broadcast and Rights Holding customers of AWS can continue to leverage the AWS cloud and Sport BUFF to supercharge their realtime offering to audiences, flexibly and at scale and increase reliability and security to ensure operational excellence.

“From day one of BUFF, I would only work with the best partners and AWS was my choice to support our cloud and infra requirements. AWS and BUFF have collaborated since our inception to deliver high-performance next generation fan engagement solutions, and we are seeing our customers reap incredible benefits around viewer retention & engagement and embracing brand new revenue markets.”

Benn Achilleas, Founder, BUFF

“AWS is at the heart of changing the sports, media and entertainment broadcast landscape, with the proliferation of data, access to scalable compute, and advancements in next generation solutions like Sport BUFF. Supporting Sport BUFF through the AWS process as they continue to grow their portfolio of global sports rights and broadcasters gives us an exciting glimpse of what is to come”


“AWS has unmatched experience delivering scalable compute in the cloud, in addition to supporting startups like us to continue changing the way audiences consume content. Being FTR approved and part of the Partner Network gives us the ability to grow collaboratively and to also leverage AWS’s AI & ML capabilities to build, train, and deploy additional innovative services.”

Owen Shackman, Partnerships Director

The first launch since joining the AWS Partner Network and being FTR accredited was the FIFA Ballon D’or on the 30th October 2023. Broadcasters including TV2 in Norway saw 15% of the total audience engage with the interactive experience, extending the watch time of viewers playing along with BUFF by 300% as Lionel Messi was crowned for a record eighth time.

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About Sport Buff:

Sport BUFF was founded in 2019 by tech entrepreneur Benn Achilleas [CEO] and global broadcast leader Jonty Whitehead [President]. With cutting-edge technology, proven operational delivery and deep experience in live sports broadcasting, the business has worked with a range of sports rights holders and major tournaments including Qatar 2022. They have worked with many of the globe’s biggest broadcasters across a range of platforms including Web OTT, Android and iOS as well as Twitch and YouTube. Sport Buff are proven to be able to increase viewing time, capture valuable data and drive greater engagement with their viewers, as well as create new on-screen sponsorship assets, helping them to better engage, retain and monetize their audience.

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