Unless this audience receives the content they crave then we will continue to see the much publicised disengagement from Live Sport consumption.

This report provides a practical insight into the behaviour of global audiences across landmark global events, based on no less than 200,000,000+ interactions and engagements across both events, involving at least 5,000,000+ live viewers participating on BUFF, across 10+ markets. Revealing actionable findings that are essential for sports, rights, brands and organisations seeking to engage with Gen Z audiences and fans.