Activity – The BCL used Sport Buff across their first Twitch productions, following Strasbourg’s dramatic Round of 16 run. Sport Buff created a unique and wholly new experience for BCL fans, with pre-match predictions, featured trivia and more on offer. The fans also had the chance to directly influence the production, by picking players for interview at half-time and post-match. Those who topped the leaderboard at the end of each game won a Wilson basketball signed by the whole Strasbourg team, whilst the all-time leader won a training session with the French side.
Results – With Sport Buff, the average watch time was greater than 5x compared to similar BCL broadcasts. Over 7,000 unique users saw the extension with a demonstrably impressive retention rate across the 6 games covered. Last, but certainly not least, Strasbourg qualified for the Final8 after a fantastic three-game winning streak at the end of the round! Allez Strasbourg!