Activity – Formula E utilized Sport Buff’s polls and predictions to challenge their audience to see who is the number one fan during their Accelerate series. Sport Buff provided a combination of niche trivia and predictions and funny meme content, showcasing an impressive range to the Formula E faithful.
Results – Formula E’s audience hit high levels of engagement, with over half 28% of their Twitch audience playing on Buff. Most impressively, those who watched with Sport Buff had an increased viewing time of nearly 200% compared to those who didn’t. The number of unique users who interacted with the overlay increased by 150% between the first and last event, with Sport Buff at the heart of a dramatic finale.
