Sport Buff partners with Ata Football to deliver a brand new broadcast experience of live and original content to a next-generation audience of women’s football driving engagement, retention, and education.

LONDON / MIAMI — Sport Buff, the company leading next-generation fan engagement and gamification for sports broadcast and media applications, today announced a partnership with Atalanta Media, covering Ata Football: the global destination of women’s football. The two will be collaborating to deliver a revolutionary broadcast experience in a multi-season deal across live, archive, and shoulder content for Atalanta Media’s league partners the Barclays FA WSL, D1 Arkema, and the FlyerAlarm Frauen Bundesliga.

Sport Buff’s unique video overlay delivers fully interactive and engaging gamification experiences driving retention and education of the audience. The technology delivers real-time engagement in the form of predictions, polls, trivia and much more, letting fans play with and against their friends. Ata Football will use Sport Buff to enhance its extensive portfolio of live rights, highlights and archive content as well as produce unique original programming, including interactive coaching tutorials and immersive engagement opportunities that bring fans closer to the world’s biggest stars.

Jonty Whitehead, President & Co-founder of Sport Buff said:

“We are delighted to be joining forces with Ata Football, the growth and interest in Women’s football has been exceptional over the last few years and Atalanta Media have positioned themselves as the market leaders in bringing that content to an expanding audience. Adding Sport Buff to their output will mean those fans will have their voices heard and make this a truly innovative place to watch your footy.”

Esmeralda Negron, GM & Co-founder of Atalanta Media said:

“Ata Football’s commitment to building a community by providing access and valuable experiences to fans and young players of the game aligns well with Sport Buff’s mission to provide fans with an interactive and engaging experience. Ata Football believes that joining forces with other organizations that are driving change and delivering value aligns with its mission ‘For the Game. For the Girls. For the Globe.”

Sport Buff is expanding rapidly as broadcasters, federations, sponsors, and esports platforms look to utilise the innovative platform to engage with and monetise the exponential growth in digital viewing with younger audiences. This unique partnership will allow Ata Football’s increasing audience to engage with their Premium content and ever-expanding portfolio like never before.

About Atalanta Football

Atalanta Media facilitates access to the very best women’s football for fans, broadcasters, sponsors and publishers through broadcast partnerships with premium distributors and a global consumer soccer hub, The new home for women’s football, Ata Football offers free and live access to live and on-demand matches alongside premium content and will soon be offering monumental experiences for young players globally as part of its grassroots and elite player engagement initiatives. Atalanta Media believes in driving value for everyone connected with the game, with a vision to create a virtuous cycle of investment and improvement that enables women’s football to shine its brightest – now and for generations of young female footballers to come.

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About Sport Buff

Sport Buff are world leaders in next-generation sports fan engagement and gamification. Used by top-tier partners, including FIFA, Dreamhack/ ESL across sports and esports broadcast, tournaments, and platforms, Sport Buff delivers real-time fan engagement (from AI data analysis and pro curators) over the top of sports video and action – live, archive, highlights, social – on every partner platform. Sport Buff is bringing the next level of fan participation in sports data.