Activity – Hashtag United fully integrated Sport Buff into their first ever league game to be broadcasted live on Twitch, offering prizes to leaderboard toppers and constantly referring to the extension throughout. With a direct line of communication with the on-air talent, Sport Buff and Hashtag worked together to produce an extremely engaging live match.
Results – Hundreds of new subscribers were attained by Hashtag, proving Sport Buff can convert viewers into revenue. The overlay was constantly at the heart of the conversation, helping to give fans a voice – even if it was to take shots at the commentators! Hashtag also used Sport Buff to choose their official Man of the Match, as voted for by the Buffers. Nearly 60% of the audience engaged with Sport Buff!