Activity – NBB, and Budweiser offered an exclusive experience in seven playoff matches through Twitch. Powering fan engagement, Sport Buff added a new layer of interaction to the broadcast engaging both newcomers and hardcore fans. Prizes were at stake so fans got an extra boost to play along. This event marked our first stream with a Brazilian sports league.
Results – NBB’s audience hit high levels of engagement, with over 40% of their Twitch audience playing on Buff on the official channel broadcast and over 50% on content creators’ channels. Not only did Sport Buff engage the audience with game-related content, but the overlay was also used to boost Budweiser’s ad inventory, offering a new and unique way of product promotion.